CCA builds new route distribution facility

Coca Cola Amatil (CCA) recently awarded Dematic an order for a $10 million route distribution system to be installed in its newly-developed Eastern Creek distribution centre.

The Eastern Creek site will consolidate all of CCA’s NSW route distribution business and is part of the overall $170 million ‘Project Jupiter’ development plan. The NSW route distribution facility will be one of the largest mixed carton picking facilities in Australasia and will distribute the complete range of CCA’s products, including water, carbonated soft drinks, juices and new alcoholic beverages. Dematic worked closely with CCA in a consultancy arrangement for over 18 months to develop the final system design and distribution solution.

The Dematic system will include automated dock unloading and pallet sortation, a ‘state-of-the-art’ automated dispatch staging system, paperless picking technology coordinated by Dematic’s PickDIRECTOR order management software, and a world-first innovative negative carton picking methodology.

Michael Shirbin, CCA’s major projects manager, said CCA was impressed by Dematic’s extensive understanding of CCA’s route distribution business.

“During the system development phase, Dematic conducted on-site trials and tabulated the results into simulations, validating the robustness of key elements in the system design. Based upon projected efficiencies, the new carton picking system is expected to play a key role in CCA’s supply chain network,” continued Shirbin.

Dematic will implement the order management system, working closely with CCA’s project and operational personnel to ensure a smooth transition across from a number of current picking facilities. Dematic’s PickDIRECTOR order management system will also integrate to an existing warehouse management system.

Coca-Cola Amatil is the principal Coca-Cola licensee in Australia and manufactures its own soft drinks and mineral waters. CCA is becoming a broader-based beverage and food company by being the supplier of choice for carbonated and non-carbonated beverages, and by expanding in the high growth health and well being segment with the acquisition of SPC Ardmona. Other brands include Sprite, Powerade, Lift, Mount Franklin, Jim Beam and Miller Beer. CCA had revenues of $3.9 billion in 2007.

Dematic provides intelligent logistics solutions for manufacturing and distribution. Our innovative portfolio meets the demands of an ever changing supply chain landscape and is designed to deliver a clear competitive edge. In addition to our extensive local team, Dematic customers have unique access to best practice though our global network. Dematic’s nationwide customer service team is dedicated to optimising system uptime.

For more information contact David Rubie, Dematic, on +61 2 9486 5555.



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