Franklins, a New South Wales discount supermarket chain, has joined a growing number of companies now carrying the iconic Australian Made logo, after recently becoming an official Australian Made, Australian Grown (AMAG) licensee.
The famous AMAG logo, featuring the stylised gold kangaroo in the green triangle, has been helping consumers identify genuine Australian products for over 20 years.
Franklins stores throughout NSW stock a large range of Australian produce and meat, and want consumers to feel confident about its source. The logo records high levels of consumer trust: 85% trust the AMAG logo more than other country of origin identifiers such as maps, flags, pictures of animals, and even the words ‘Made in Australia’.
This is a very positive step for both consumers and Franklins as research indicates that a significant 89% of consumers prefer to buy Australian when it comes to buying fresh products.
Franklins general manager of merchandise, Stanley Srage, is looking forward to giving customers an Australian choice.
“Supporting Australian made and grown products is something both our company, and our customers, are passionate about,” he said.
“Our stores stock a wide range of Australian made and grown food, including fresh fruit and vegetables, meat, poultry and deli products, as well as packaged produce. I know that many of our customers want to support local farmers and producers, and the AMAG logo will make it easy for them to do just that.”
There are currently over 80 Franklins stores across NSW, and customers will notice the green and gold Australian Grown logo appearing on products in store from late November.
Australian Made, Australian Grown
AMAG is a not-for-profit organisation that raises awareness of genuine Australian goods carrying the green and gold Australian country of origin logo. The AMAG logo was conceived in 1986 and can now be found on more than 10,000 products sold both here and in export markets around the world.